Paola & Elmar - Fashion Film Score
Sound is as important as visual perception when aiming for an emotional reaction. The holistic combination of crafting sound effects and composing music according to visuals take the viewer into the narrators position and creates empathy.
Sound helps to alleviate and elevate the experience adding a third perceptual layer besides haptic and visual feedback. It carries subconscious meaning of the immediate action for example opening a link, sending a message or even an error message of a failed attempt. Every action can be underlined and even build a significant recognition with that particular feeling of accomplishment or relief.
The task was to write a film score and create sound effects that would suit the visual narrative and flashes that can be seen in the original video. It is to say the theme was aimed at a commercial yet creative audience.